After more than 20 years of experience in sales, marketing and new business in leading FMCG companies I found out that what really excites me is to embrace new opportunities and bring new life to established companies that need to be reinvented. This is why I founded Cervecera Independiente, a new innovation and business unit to accelerate transformation in Mahou-SanMiguel, because there is no better way to shake your company than to attack yourself via intrapreneurship.

Fue Jurado Best!n Food 2020.