Carlos Hernández Rueda

Group Vertical Director en TikTok

Multidisciplinary sales & marketing professional with 20 year experience in global companies at Headquarter and country level, leading high performance teams with proven results.

Currently as Group Vertical Director at TikTok, leading Auto, Travel, Finance (Banking & Insurance) & Gov industries I’m having the opportunity to work directly with the most talented colleagues and partners in these industries leveraging all my experience and knowledge on Tech, Business transformation, Customer centricity, Brand Management, Strategic planning, Digital and Programmatic.