Corina Alexandra Pop

EMEA Creative Services Lead – HP

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Corina leads Creative Services for HP Industrial Print across EMEA, where she partners with leading creative agencies and global FCMG brands to create award winning campaigns that transform packaging into a strategic marketing channel, driving consumer engagement, cultural relevance, and increased marketing ROI. Her work focuses on shaping and scaling big ideas into personalized brand experiences that place brands at the heart of culture and social change, reshaping how brands connect with people.

With experience spanning Europe, North America, and Southeast Asia, Corina has built an international career at the intersection of creativity and business strategy. She bridges design, branding, and commercial thinking, bringing a uniquely global and multidisciplinary perspective to her work.

She believes that creativity, when amplified through personalization and co-creation, is one of the most powerful economic multipliers, enabling brands to scale relevance, deepen connections, and grow exponentially